15Folds is a digital art gallery founded in London in 2012.
Each month 15Folds chooses a theme (Confessions, for example) and makes a GIF that subject. 14 other artists and creatives are then invited to respond to the theme with their own GIFs. The resulting 15 works are published on the Tumblr-based platform every other day throughout the month, creating a monthly group show that examines a topic or idea through the lens of digital art.
Visitors to the site can also make their own animated GIF art with a custom-built drag-and-drop GIF maker. In 2014 the group staged their first show, Everything All At Once, an IRL GIF exhibition in London. The show used custom Augmented Reality to liberate GIFs from the browser and featured works from Bart Hess, Matthew Stone and Kim Asendorf. You can read more about it here and here. Recent projects have included partnerships with The Serpentine, Patternity & Absolut.
The work is an investigation of the theme extinction in the minimum aesthetic and moving way in opposition of the baroque and drama in which the theme have been represented in the past. The serious black color that engage with the theme is contrasted by a funny everyday animation that we are accustomed to see on the internet but it suggest the end of a period too, something that is over in a perpetual loop. Is a vision of the extinction in a contemporary valanced serious/funny way.
On September 13th at 2pm I photographed the demolition of a building that had been inhabited by thirty artists for six years. The GIF makes references to physical deconstruction and commercial growth through rapid imagery. It also refers to the memory held by structure and the eventual demise of a creative hub leaving an echo and imaginative resonance, a ‘flashback’ behind. The more you look, the more you see isolated industrial objects. In one of the longer frames a light switch hangs suspended, no longer a functional object, a last statement before it disappears.
*These images form part of a larger archive of images to do with home and remains
“Like so many humping animals, it reminds me of the way the world diddles around on the Internet in a way that’s probably self-destructive, but also really fun and self-felating. Tra la la.
But there’s a darker story behind this GIF.
Google “snake eating itself” and you find the snake in question. It’s a video of a snake eating itself in its water bowl, because it was so stressed out. An onlooker calls it a retard, while it bleeds, presumably to death.”
'VHS Infinity Mirror', explores the ways in which real life and internet realms merge. In an age where the world can be accessed via the internet, this piece questions whether real life interactions are being phased out - the extinction of reality in favour of technology. The piece depicts the portal-like qualities of the internet and technology; the notion that when you log on you are being transported into a new world.
This animated image gleans artifacts from an old jungle screensaver that was preinstalled on Microsoft Windows ‘95 software. This piece seeks to preserve and archive vestiges of the iconic jungle screensaver which exists on a virtually extinct operating system.