15Folds is a digital art gallery founded in London in 2012.
Each month 15Folds chooses a theme (Confessions, for example) and makes a GIF that subject. 14 other artists and creatives are then invited to respond to the theme with their own GIFs. The resulting 15 works are published on the Tumblr-based platform every other day throughout the month, creating a monthly group show that examines a topic or idea through the lens of digital art.
Visitors to the site can also make their own animated GIF art with a custom-built drag-and-drop GIF maker. In 2014 the group staged their first show, Everything All At Once, an IRL GIF exhibition in London. The show used custom Augmented Reality to liberate GIFs from the browser and featured works from Bart Hess, Matthew Stone and Kim Asendorf. You can read more about it here and here. Recent projects have included partnerships with The Serpentine, Patternity & Absolut.
Jelly London represents pattern formation and the transformation of shapes in space and time. Natural pattern formation is a biological process whereby nature shapes itself by applying structure and symmetry to its most delicate forms. Jelly thinks that the transformation of shapes is anything but chaotic. And a snowflake is our festive and elemental creation to add to the 15 Folds